From:TheBahamasWeekly.com
Essence Bahamas Magazine Launched
By The Bahamas Weekly News Team
Nov 21, 2011 - 4:29:48 PM
Nassau, Bahamas - A new magazine promoting the country was launched in early November and is about to put out its second issue.
Essence Bahamas, a
subsidiary of Essence of
Time Ltd. concierge service is an
on-line monthly
publication sharing stories about Bahamian icons,
local cuisine, entertainment, tours, landmarks, feature events,
transportation services, and more of what The Bahamas has to offer.
Enriquie Butler,
vice
-president and
co-founder of Bahamas Tours Operator's Association (B.T.O.A.), who is also the magazine's editor in chief said the following of what inspired the online publication, "
This magazine was birth out of the necessity to reveal more of what
The Bahamas has to offer. Every day, week, month, or year we have
talented Bahamians coming forth with their gifts that needs exposure to
the world. This magazine
does exactly that, and we will partner with various companies to expose
readers to the talented Bahamians here in our country."
"I have personally been a part of
the tourism industry for more than 8 years, and I felt the need to showcase
entrepreneurs that may not have received much publicity. We hope to provide an avenue in which others can become
successful."
When asked about the future of my magazine, Butler said, "The vision of Essence
Bahamas Magazine is to become a reputable magazine acknowledge by the
Ministry of Tourism (M.O.T.) for its approach to keep the tourism
product alive by exposing talented Bahamians that have contributions to
add to developmental and productiveness of our country."
"We also have plans to birth Bahamas On the Go Network (B.O.G.), which
will be the media part of the magazine, where we will conduct interviews
relevant to a tourism product to broadcast to the international media, with hopes to foster more tourism arrivals to The Bahamas. We look to partner
with a media corporation that views this as vital part of the tourism
industry. All news isn't bad news, it's just that we choose to not publicize
bad news. Our aim is to create tourism news that will generate more
investors and tourists to our Bahama Islands."
"Our slogan,
'Discover Our Hidden Treasures' defines the nature of our business," said Butler. "We
intend to be the gateway for business professionals, families, and even
individuals travelling to the sunny isles of The Bahamas. We intend to
provide our readers with multiple choices of services thus exposing
various Bahamians that have a unique product to be offered."
Essence Bahamas Magazine
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