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Last Updated: Aug 24, 2017 - 1:07:10 PM |
Nassau ,Bahamas - The Hon. Cathy Humes, Minister of Public Telecommunications for Guyana discussed matters concerning digital developments in Caribbean Media at the 48th Annual General Assembly of the Caribbean Broadcasting Union. The meeting took place at the British Colonial Hilton’s Governors Ballroom.
The Ms. Humes’s focus of discussion was the way in which “social media and technology have taken over communication.”
She also said that “broadcasting is becoming dead and content is no longer exclusively delivered through broadcasting”. She noted that in the same way, applications such as Uber and Airbnb have respectively taken over the taxi industry and the hotel industry – highlights in her address.
On a grand scale it is safe to say that modern technology has indeed taken over communication, as Ms. Humes explained: “content is now being delivered at all times and over 60 billion messages are being relayed a day via Facebook and Whatsapp.” This is enough to show why the broadcasting industry must learn to use technology to its advantage to “get it out there and get it right.”
Ms. Humes ended by stressing that “if we do not move, we will be pushed” because although highly competitive, creativity and innovation in technology should be appreciated and taken advantage of. Her solution is to retrain, retool and redeploy workers.
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