Nassau, Bahamas
– The
Bahamas International Film Festival (BIFF) announced today that it
has retained
Rogers & Cowan, the world’s leading entertainment public
relations and marketing agency, to handle all publicity for the 7th
edition of the festival, taking place
December 1-5, 2010. Rogers & Cowan
has overseen all publicity efforts as the agency of record for the last three Festivals.
The announcement was made today by BIFF Founder and Executive Director, Leslie
Vanderpool and Rogers & Cowan CEO, Tom Tardio.
The successful campaigns carried out over the
past four years have brought significant international awareness to the Festival
and have helped solidify its place amongst the world’s most admired young
festivals. Building from this foundation, Rogers & Cowan will provide
strategic planning and consultation and continue to expand the Festival’s
profile throughout the worldwide film community. Working closely with Leslie
Vanderpool and her team, Rogers & Cowan will focus on Festival branding,
media outreach and procurement, talent oversight and event management leading
up to and through the 2010 Festival.
Rogers & Cowan Vice President Dennis
Dembia will again handle day-to-day management of the BIFF campaign, including
oversight of the press office in Nassau during the Festival. Rogers & Cowan
Executive Vice President, Nikki Parker, will continue to provide strategic direction
and oversee all global efforts.
Commented Leslie Vanderpool, “BIFF
prides itsself on being a quality international film festival within the
Bahamas, while also being a reference festival for the entire region. It is
therefore important that we align ourselves with a leading PR firm such as
Rogers & Cowan. BIFF has gained such tremendous media worldwide coverage
over the years from this relationship, which is key to the growth and
sustainability of the festival.”
“Rogers & Cowan is honored to continue its relationship with
the Bahamas International Film Festival,” said Tom Tardio. “Year
after year we are seeing the Festival gain prominence and strategically manage
the stature that comes with increased media attention and global awareness. This
is another exciting year for BIFF and we’re embarking on a campaign that
projects the energy and enthusiasm that has come to define the annual event and
the wonderful country that hosts it.”
BIFF 2010 begins Wednesday, December 1st
in Nassau and runs through Sunday, December 5th. Additional
announcements pertaining to the Festival will be made in the coming weeks.
About the Bahamas
International Film Festival
The Bahamas International Film
Festival (BIFF) is a nonprofit organization committed to providing the local
community and international festival-goers with a diverse presentation of films
from the Bahamas and around the world. In addition to showcasing films that
might not otherwise be released theatrically, BIFF provides unique cultural
experiences, educational programs, and forums for exploring the past, present
and future of cinema. BIFF aims to raise the level of filmmaking, participation
and education throughout the Bahamas and the world.
Key Sponsors of the 2010 BIFF
are; Ministry of Tourism, Atlantis, Old Fort Bay Club, The Nature Conservancy,
Galleria Cinema, Ministry of Culture, Security Systems International, Bahamas
Local, and The Bahamas Weekly.
About Rogers & Cowan
Rogers & Cowan is the world’s
leading entertainment public relations and marketing agency with offices in Los
Angeles, New York and London. The agency designs and implements campaigns for
entertainment clients, such as film production and distribution companies,
cable and network TV programming, records labels, recording artists, celebrities
and athletes, videogame publishers and distributors and digital media
companies. Rogers & Cowan also creates integrated marketing solutions for
consumer brands seeking to build a connection with consumers through
entertainment and lifestyle influences. Find out more at www.rogersandcowan.com.
Rogers & Cowan is a unit of the Interpublic Group of Companies.