Nassau, Bahamas
–
The Bahamas International Film Festival (BIFF) announced today that
it has once again retained Rogers & Cowan, the world’s leading
entertainment public relations and marketing agency, to handle all
publicity for the 8th edition of the festival, taking place
December 1-4, 2011. Rogers & Cowan has overseen all publicity
efforts as the agency of record for the last four editions of the
Festival. The announcement was made today by BIFF Founder and Executive
Director Leslie Vanderpool and Rogers & Cowan CEO Tom Tardio.
Rogers
& Cowan’s global media reach and specialized expertise in film
festival campaign management will once again be utilized by the Bahamas
International Film Festival to broaden the Festival’s profile on both
local and international levels.
Working
closely with Leslie Vanderpool and her team, Rogers & Cowan
provides strategic planning and consultation and oversees Festival
branding, media outreach and procurement, celebrity involvement and
event management.
Rogers
& Cowan Vice President Dennis Dembia handles day-to-day management
of the BIFF campaign, including oversight of the press office in Nassau
during the Festival. Rogers & Cowan Executive Vice President, Nikki
Parker continues to provide strategic direction on its global efforts.
Commented Leslie Vanderpool, “
The
Bahamas International Film Festival (BIFF) continues to promote The
Bahamas as a tourist and Film destination for filmmakers and guests
by hosting its annual Film Festival every December we are pleased to
partner with the leading agency, Rogers & Cowan to position BIFF in
the forefront of all media around the world.”
Said
Tardio, “Rogers & Cowan is very happy to reprise its role with the
Bahamas International Film Festival and build on past marketing
communications campaigns that have brought significant international
awareness to the Festival and helped to grow the event. The Film
Festival relies on many key partners for support and Rogers & Cowan
is delighted to be a part of the team that makes BIFF such an admired
festival.”
BIFF 2011 begins Thursday, December 1st in Nassau and runs through Sunday, December 4th. Additional announcements pertaining to the Festival will be made in the coming weeks.
About the Bahamas International Film Festival
The
Bahamas International Film Festival (BIFF) is a nonprofit organization
committed to providing the local community and international
festival-goers with a diverse presentation of films from the Bahamas and
around the world. In addition to showcasing films that might not
otherwise be released theatrically, BIFF provides unique cultural
experiences, educational programs, and forums for exploring the past,
present and future of cinema. BIFF aims to raise the level of
filmmaking, participation and education throughout the Bahamas and the
world.
Major
Sponsors of the 2010 BIFF are; Ministry of Tourism, Atlantis, Royal
Bank Of Canada, The Nature Conservancy and Galleria Cinema.
About Rogers & Cowan
Rogers
& Cowan is the world’s leading entertainment public relations and
marketing agency with offices in Los Angeles, New York and London. The
agency designs and implements campaigns for entertainment clients, such
as film production and distribution companies, cable and network TV
programming, records labels, recording artists, celebrities and
athletes, videogame publishers and distributors and digital media
companies. Rogers & Cowan also creates integrated marketing
solutions for consumer brands seeking to build a connection with
consumers through entertainment and lifestyle influences. Find out more
at www.rogersandcowan.com. Rogers & Cowan is a unit of the Interpublic Group of Companies.
