Cable
& Wireless (C&W) and WhatsApp have entered into a strategic
marketing partnership. A first for the Caribbean, this exciting deal
offers C&W customers access to the full range of WhatsApp features
across the company’s networks. As a result of this partnership, C&W
will introduce a suite of innovative packages with additional benefits
for customers, which will be unveiled across all its markets in the
coming months.
Cable & Wireless’s brands—Flow, BTC, and LIME—are currently the
only officially authorised providers of WhatsApp data bundles in the
Caribbean region.
The agreement between Cable & Wireless with the world’s leading
mobile messenger application, WhatsApp, highlights C&W’s commitment
to bring the best value to customers through strategic partnerships.
“Since the emergence of Over The Top (OTT) Communication services, Cable
& Wireless has maintained our commitment to work with authorised
service providers to ensure customers have access to world-leading
services on their devices, running on the region’s best networks,” said
John Reid, C&W’s consumer group president.
“We are excited to work with Cable & Wireless to help people
across the Caribbean stay better connected with friends and family,”
said Brian Acton, co-founder of WhatsApp.
