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Last Updated: Feb 6, 2017 - 2:32:04 PM |
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Large full-color posters have been an effective method of advertising
for hundreds of years, and are an inexpensive tool for publicizing
upcoming events, promoting messages, and getting the word out about
your new products and services.
Created for viewers on the move, effective posters can capture
attention immediately and spark people to react. Here are a few things
to consider when creating your next poster campaign:
Simplicity. Some of the best posters don’t say much. Your message
should be short, but communicate your message effectively. One of the
best ways to spark curiosity is to include an attention grabbing photo,
catchy headline, and a web site that is easy to remember. You can
provide detailed information on your web site, and entice readers to
sign up on your mailing list for additional updates.
Branding. When designing your poster, be sure it portrays your company
brand, including your logo, tagline, brand colors, and anything else
that sets your brand apart.
Traffic. Posters are a great way to spread your message to a large
audience, so be sure you place them in high-traffic areas where they
won’t go unnoticed. Your message should be able to reach the right
people to make your campaign effective.
Freeport Advertising can help with all kinds of posters, from mini
versions to great big JUMBO prints, posters, life-size cut-outs, and
banners. If you'd like to see more great ideas to boost your business
and improve your company's communications go to: www.freeportadvertising.com
Click on the "Printer at Work" news button on the website to be the
first to get terrific ideas for boosting your business and profits, or
stop by Freeport Advertising & Printing's offices on Peach Tree
Street, where you'll find a full service print shop and art department
for all your printing, poster, and design needs. 352-7322. freead@gmail.com
www.freeportadvertising.com
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